Head of Marketing and Advertising

Steve Padgett's Honda of Lake Murray, a family-owned and operated automotive dealership, is seeking an experienced Marketing Manager to join our team. We value a healthy work-life balance and believe that taking care of our employees leads to better customer experiences.

Job Details

Salary: From $50,000 to $65,000 per year

Job Type: Full Time

Location: Irmo, SC 29063

Key Responsibilities

Website Management: Oversee and optimize the dealership’s websites to ensure they are user-friendly, current, and aligned with brand messaging.

Analytics & Reporting: Track, analyze, and report on marketing campaign performance and digital platforms; use data to guide strategy and measure return on investment.

Agency and Partner Coordination: Serve as the primary contact between advertising agencies, media partners, and internal teams to ensure smooth campaign execution.

In-Store Marketing: Develop and implement strategies to increase foot traffic, boost sales, and improve the customer experience in-store.

Social Media Strategy: Lead social media efforts by creating engaging content, managing paid campaigns, and interacting with customers across platforms.

Event Management: Plan and coordinate automotive events, such as new model launches and customer appreciation activities both in-store and in the community.

Employee Engagement: Promote internal brand culture through campaigns that align the team with marketing goals and values.

Creative Direction: Collaborate with design and content teams to produce marketing materials including digital, print, and video assets.

Budgeting & Financial Management: Develop and oversee the marketing budget, ensuring efficient resource allocation and monitoring costs against targets.

Additional Duties: Proactively take on other marketing responsibilities as they arise.

If you are motivated to contribute to a thriving dealership and grow your marketing career in the automotive industry, we encourage you to apply.