Head of Marketing and Advertising

), ensuring that it aligns with the firm's messaging and resonates with its target audience* Lead digital marketing efforts, including website content management, online advertising, social media, email campaigns, and search / answer engine optimization* Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven decisions* Plan and execute events, conferences, and seminars to enhance the firm's visibility and attract potential clients* Develop and manage the marketing budget, allocating resources effectively to achieve maximum impact and monitoring ROI* Use analytics tools to track KPIs, optimize marketing strategies, and provide regular reports to executive leadership* Work with various stakeholders to keep client database up to date* Develop, document, and implement efficiency-enabling processes and identify and vet tools and technologies that facilitate such processes* Draft executive-level communications distributed internally and / or externally**Employment Qualifications***Education** Bachelor’s degree in marketing, public relations, business, journalism, or related field required* Master of Business Administration a plus*Experience** 10+ years of marketing experience with 5+ years of direct management responsibility* Architecture / Engineering / Construction or real estate industry experience strongly preferred* A proven track record of success in driving sales growth both domestically and internationally* Experience developing and growing a marketing team*Skills / Competencies** A leader and strategic thinker capable of driving marketing initiatives that contribute to the firm's success in competitive markets* Superior organization and planning skills* Excellent verbal communication, presentation, and interpersonal skills* Excellent business writing and editing skills* A process-oriented and highly organized leader with experience managing and mentoring junior- and senior-level staff alike* Verifiable ROI and sales tracking, analysis, and reporting skills* Computer literacy for all major business programs and email systems; proficiency in Microsoft Office programs required, knowledge of Adobe Creative Suite programs required, experience with Deltek Vantagepoint and OpenAsset preferred, experience with Joist AI a plusSince 1982, Ghafari Associates has taken a personal approach to highly technical projects in complex markets including: aviation, manufacturing, healthcare, retail, hospitality, K-12 and higher education. As a global team of engineers, architects, process designers, and consultants we blend insight with technological innovation helping clients elevate their efficiency, sustainability, and impact.Over a quarter of Ghafari employees have diverse identities that are championed by our growing approach to Diversity, Equity, and Inclusion. Ghafari supports hybrid and in-office work environments.Through career mapping, Ghafari employees are encouraged to seek licensure, coached for knowledge growth, and provided opportunities for management and mentorship roles if interested. Our robust internship program recognizes undergraduate and graduate students from across the world, having an over 90% success rate of hiring our interns after graduation. *Ghafari Associates, LLC is an Equal Opportunity / Affirmative Action employer and is committed to providing reasonable accommodations to individuals with disabilities in the employment application process.