Head of Marketing and Advertising

The Divisional Marketing Manager leads strategic marketing initiatives for communities within an operational division, driving long-term planning, brand alignment, and high-impact execution. As a bridge between corporate marketing and regional operations, this role develops comprehensive marketing strategies, evaluates campaign performance, and refines initiatives based on market conditions and business goals. The Divisional Marketing Manager provides critical insights and leadership to Sales and divisional leadership teams, ensures alignment with company-wide marketing objectives, and oversees tactical implementation by supporting specialists or vendors.

Identify and develop strategic, data-informed marketing plans across all communities within the division, ensuring alignment with the RMD, business goals and sales forecasts

Conduct ongoing analysis of community performance, market trends, consumer behavior, and competitive activity to advise marketing plans and community health

Maintain cadence of regular community site visits

Develop and present division-wide marketing plans, goals, and campaign performance results to Division Leadership and Corporate Marketing

Provide marketing insights in business planning sessions; collaborate with executive leaders on new community pricing, product positioning, and absorption strategies

Manage divisional marketing calendar, ensuring initiatives are strategically timed for product launches, sales goals, seasonality, and inventory needs

Partner with DPs and divisional leadership to plan go-to-market strategies for new community launches, including branding, and pre-opening campaigns

Partner with RMD to develop, maintain, and report divisional advertising budget

Bachelor's degree in Marketing, Business, Communications, or a related field required

3+ years of progressive marketing experience with experience in strategy and planning

Proven experience developing and executing integrated marketing plans based on data and performance analysis

Strong business acumen and ability to collaborate with senior leadership on go-to-market strategies and community growth planning

Understanding in digital marketing tools, CRM systems, and campaign analytics platforms

Medical, dental, vision coverage

Financial Planning