Head of Marketing and Advertising

We are looking for a Marketing Manager with experience and enthusiasm for building and deploying successful paid advertising campaigns across multiple channels. A qualified candidate should feel comfortable researching the situation, building and implementing an action plan, measuring and analyzing results, and then iterating for improved success. The Marketing Manager will work closely with the Chief Marketing Officer, the Content Manager, and a selection of specialists to achieve desired results. A few of the key responsibilities for the Marketing Manager include: YouTube advertisements Measuring and reporting on performance of campaigns Collaborating with vendors and contractors Lead nurturing through CRM BS/MS degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Solid knowledge of website analytics tools Experience in setting up and optimizing Google Ads campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement