Head of Marketing and Advertising

We are looking for a Marketing Manager with experience and enthusiasm for building and deploying successful paid advertising campaigns across multiple channels. A qualified candidate should feel comfortable researching the situation, building and implementing an action plan, measuring and analyzing results, and then iterating for improved success.

The Marketing Manager will work closely with the Chief Marketing Officer, the Content Manager, and a selection of specialists to achieve desired results.
A few of the key responsibilities for the Marketing Manager include:

YouTube advertisements
Measuring and reporting on performance of campaigns
Collaborating with vendors and contractors
Lead nurturing through CRM
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools
Experience in setting up and optimizing Google Ads campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Comprehensive health, dental, and vision benefits
• Rapid growth enables significant opportunity to advance