Head of Marketing and Advertising

The Director of Marketing isresponsible for driving portfolio performance through strategic marketing andbrand positioning. This role leads the development and implementation ofintegrated marketing strategies. A topcandidate will join the team with a knowledge of YARDI.
The Director partners closelywith Regional Managers, Community Managers, and Executive Leadership to ensuremarketing initiatives align with Carlisle's business practices and financialobjectives. This position plays a critical role in improving lead generation,conversion ratios, resident retention, and overall property performance.

MARKETING LEADERSHIP & STRATEGY
Brand & Portfolio Marketing Strategy
Develop and execute comprehensive marketing strategies to drive qualified traffic, brand awareness, and leasing velocity.
Ensure consistent branding and messaging across all properties and corporate channels.
Create and maintain standardized marketing policies, best practices, and toolkits for property teams.
Digital Marketing & Online Presence
Oversee property website design, functionality, content accuracy, and user experience.
Manage SEO and SEM strategies in partnership with third-party agencies to optimize paid and organic traffic.
Oversee Internet Listing Services (ILS) performance, integrations, pricing negotiations, and ROI analysis.
Manage Google Business profiles, online reputation strategies, and review response protocols to maintain strong ratings and mitigate negative reviews.
Administer and establish best practices for property and corporate social media platforms (LinkedIn, Facebook, Instagram, X, YouTube, etc.).
Operate and grow the corporate LinkedIn presence with relevant, engaging content aligned with business development goals.
Analytics, Reporting & Performance Metrics
Establish and monitor key marketing KPIs including leads by source, cost per lead, cost per lease, conversion ratios, website traffic, and review scores.
Analyze marketing funnel performance and identify opportunities for improvement.
Provide monthly reporting and actionable insights to executive leadership and operations teams.
Evaluate marketing spend efficiency and recommend budget reallocations to maximize ROI.
Marketing Budgeting & Asset Support
Partner with Regional and Community Managers to develop and manage annual marketing budgets.
Provide strategic recommendations on rent positioning, advertising specials, amenities, and promotional campaigns based on performance data.
Assist with marketing due diligence for acquisitions and repositioning strategies for underperforming assets.
Support disposition strategies by enhancing brand positioning and occupancy stabilization efforts.
Develop resident engagement best practices and support on-site teams with event strategy and retention campaigns.
Design and distribute corporate communications, including newsletters and promotional materials.
Oversee procurement of marketing and promotional materials portfolio-wide.

~ Promote a sales-driven culture while maintaining compliance and customer service excellence.

Oversee marketing technology platforms including, ILS integrations, website platforms, and automation tools.
Ensure seamless integration between marketing platforms and property management systems.
Produce and maintain marketing collateral and business development materials.
Support new property onboarding with marketing strategy
Build strong relationships with industry partners, vendors, ownership groups, and referral networks.
Knowledge of YARDI preferred

Bachelor's degree in Marketing, Business, Communications, or related field preferred.3-5+ years of progressive experience in multifamily marketingStrong analytical capabilities with the ability to translate data into strategic action.Experience managing digital marketing platforms, ILS channels, and SEM