May 31, 2026

Head of Marketing and Advertising

gpac Winston Salem, North Carolina

Market Director Schedule: Full-Time (37.5 hours/week) | Hybrid (minimum 2 days/week in office) We are seeking a Market Director to join our growing firm in either our Winston-Salem or Raleigh office. This role is ideal for a proactive, detail-oriented marketing professional who thrives in a professional services environment and enjoys working closely with leadership to drive visibility, growth, and brand strategy. Minimum 3 years of experience in a similar marketing role Strong written communication, project management, and strategic planning skills Create and post firm news, events, and announcements on LinkedIn (10-15 posts/month) Manage firm news and updates on the Firm website Assist with marketing strategy for potential clients and referral sources (including CPA firms) Lead and facilitate monthly Marketing Committee meetings Meet regularly with attorneys to develop and support individual marketing and business development plans Facilitate preparation and oversight of the annual Marketing Budget Manage website edits, updates, SEO initiatives , and Google Business Listings Create pitch materials for prospective clients Design visual exhibits as needed for trials Coordinate firm holiday cards , client gifts, and branded communications Manage submissions to attorney rating agencies (Chambers, Best Lawyers, Super Lawyers, Legal Elite, etc.) All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.

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