Head of Marketing and Advertising

This role is ideal for a leader who enjoys building, optimizing, and executing, not just directing, and who wants to shape how marketing contributes to growth in a more data-driven and scalable way. Manage and develop a team of 3 global marketing professionals Set clear priorities aligned to commercial goals and growth initiatives Coach the team on digital execution, ownership mindset, and accountability Marketing Strategy & Commercial Alignment Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency Capture VOC, competitive intelligence, and market trends - translate into actionable positioning and GTM strategies Campaigns, Content & Brand Execution Lead campaigns, content, and communications across web, email, collateral, and events Manage trade shows, ABM programs, and sales enablement Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy Marketing Operations & Performance Own marketing systems and reporting (HubSpot, Salesforce, analytics) Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows Demand Gen & Digital Marketing Own the demand generation engine - campaigns, webinars, trade shows, digital advertising, lead capture Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation Strong commercial mindset-links marketing directly to revenue impact Highly data-driven and analytical, with a focus on measurable outcomes AI-forward mindset to improve marketing productivity, analytics, and engagement Comfortable with technical products and industrial B2B environments Proven ability to drive demand generation and digital transformation Undergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environments Proven success in hands-on demand generation and digital marketing Strong commercial mindset with the ability to link marketing to revenue outcomes Experience with CRM, marketing automation, analytics tools, and emerging AI capabilities Ability to translate complex offerings into clear, compelling customer value Required Travel ~ Travel as needed for customer events, team meetings, trade shows, etc. #Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world. Anderson-Negele is an instrumentation company whose mission is to provide the best hygienic instrumentation solutions for processors of food, beverage and life sciences products.