Head of Marketing and Advertising

Summary The Marketing Manager will be responsible for conceptualizing, directing, and implementing all aspects of a strategic marketing plan for a regional shopping center that is aligned with the property's business goals and long-term vision, with the results of increased center foot traffic, sales productivity, and retention. Social Media is a fundamental of the marketing program and the MM must have a full understanding and knowledge on current social media trends. This includes daily management of handles, best practices, trends, and the differences between each platform.StyleMM should follow portfolio guidance on Brand Image the "look and feel" for graphics/videos that are posted and how the social media account should look itself.Required to know how to use a content creation tool such as Canva, iMovie, Clips, and Adobe SparkPost.MM are responsible for Brand Voice the "personality" behind the mall including post/story copy, comments, and replies.FoundationMM will be responsible for knowing when to post on all social media channels.Should be aware of all partners social media account and follow them so they know when to tag accounts when partnering.MM will be responsible for updating all property information on both Facebook and Instagram including hours, address, phone number, and any other general information.MM will be responsible for managing any direct messages received from shoppers or tenants in a timely manner.Must have a strategic mind set when choosing particular tenants to promote.MM is expected to have a full understanding of onsite event activations such as the planning, executing, and hosting of all events in the center's marketing program.Marketing PlansIn conjunction with General Manager and Field Marketing Manager, MM is expected to develop an annual marketing plan for the property that algins with the budget and portfolio guidelines.A full year Marketing Plan is expected to be complete but is always fluid.EventsDeveloped and implement strategic center events and activations with the goal of increasing traffic, sales, social media, and center awareness.Plan, coordinator and execute community relations events. preferably in marketing from a four-year college or university; minimum Associates degree in marketing Three years related marketing experience in a relevant field Knowledge/Skills Excellent verbal and written communication skills Intermediate to excellent math skills and analytical ability Ability to work in a team-oriented environment Ability to work in a fast-paced environment, meeting frequent deadlines Demonstrated organizational skills Intermediate to expert ability in using Microsoft Office, Word, Excel, and other software programs Intermediate to expert ability in using various social media platforms Intermediate ability in using website content management systems Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Other duties and responsibilities may be required.