Head of Marketing and eCommerce

Our client - celebrated for its artisanal chocolates, pastries, and drinking chocolates - is seeking a Head of Marketing & E-Commerce to accelerate their next phase of growth. As a digital leader, you will own customer acquisition strategy, drive online and in-store revenue growth, and run the e-commerce business end-to-end - from paid and owned channels to the Shopify storefront, email/SMS lifecycle marketing, and the e-commerce calendar.This is a highly hands-on role suited for a performance-oriented individual who enjoys building within a small team and can move seamlessly between strategic planning and day-to-day execution. We're looking for someone who brings forward high-impact ideas, uses data and insights to guide decisions, and is energized by working closely with a leadership team who is ready to test, learn, and act. If you are deeply results-driven and excited to translate insights into measurable outcomes, we'd love to hear from you.This position is based in Boston and is fully in person.Key Responsibilities Define and own the company's marketing roadmap and strategy to support near- and long-term growth objectivesPlan, launch, and manage paid acquisition campaigns across platforms to drive customer and revenue growthOwn and improve key performance metrics including CAC, ROAS, LTV, and payback periodBuild and maintain dashboards and attribution models to evaluate performance across channels and campaignsRun experiments and A/B tests to improve campaign results and conversion ratesUse cohort and RFM (Recency / Frequency / Monetary) analysis to identify high-value customers and retention opportunitiesConduct full-funnel analysis to identify bottlenecks and conversion gapsExecute quickly, measure results, and iterate with expediency and focusE-Commerce Ownership & Site ManagementOwn the Shopify site end-to-end, including onsite merchandising, site experience, and conversion optimizationManage the e-commerce calendar, including product launches and seasonal pushesOwn email and SMS strategy and execution through Klaviyo - from calendar planning to segmentation and performanceOwn e-commerce revenue performance, in partnership with leadershipEnsure the digital storefront reflects L.A. Burdick's brand standards across every touchpointCross-Functional CollaborationWork directly with the creative team to test, analyze, and optimize marketing content and Burdick's e-commerce presenceCoordinate with production and fulfillment teams to ensure a seamless e-commerce customer experiencePartner with store teams to drive in-store traffic, conversion, and revenue through coordinated marketing initiativesMarket Insights & PlanningStay current on trends, tools, and industry best practices to ensure we remain competitiveHelp strategize, plan, and monitor the annual marketing and e-commerce budgets, identifying high-ROI opportunitiesWhat We Are Looking For 10+ years of experience, ideally with a premium or e-commerce brandDirect experience owning an e-commerce business, including Shopify (or equivalent platform) and email/SMS lifecycle marketing (Klaviyo or equivalent)Based in Boston (or willing to relocate) and available to work in-person 5 days/weekCommitted to thoughtfully growing a premium brand with nearly 40 years of heritage, with an appreciation for creativity and designDeep experience with GA4, Meta Ads Manager, Google Ads, Looker (or other BI tools), and a strong understanding of attribution frameworks, marketing efficiency ratios, and customer lifetime valueEager to experiment with creative growth strategies, test rapidly, analyze results, and adapt quicklyExcited about exploring new technologies and AI tools to boost effectiveness and efficiencyThrives in a fast-moving environment and is excited to roll up their sleeves and executeExceptionally analytical and action-oriented, with the drive to turn insights into resultsObsessive about details, with the ability to manage multiple initiatives at oncePassion for chocolate, food, or premium retail is a plus