Head of Marketing – Featured Lafayette, LA

Location Role Overview We are seeking a Head of Marketing to lead all marketing strategy and execution for across B2C and B2B channels. Marketing Leadership & Strategy • Own the overall marketing vision, strategy, and execution across all channels • Build, lead, and develop a high-performing marketing team with clear accountability • Partner cross‑functionally with eCommerce, Sales, Operations, and Leadership to drive growth • Balance long‑term brand building with short‑term performance and revenue goals Brand, Creativity & Innovation • Champion brand storytelling while maintaining performance discipline • Ensure consistent brand positioning across B2C and B2B touchpoints • Identify and pursue new growth opportunities, channels, and technologies • Bring an ownership mindset—comfortable building, testing, failing, and scaling Qualifications Required • Proven experience leading marketing for both B2C and B2B businesses • Deep expertise in: • B2B demand generation, CRM, and pipeline growth • B2C digital and performance marketing for e‑commerce • Marketplaces such as Amazon, Walmart, or similar platforms • Social media strategy and execution • Strong analytical, data‑driven decision‑making skills • Demonstrated ability to lead, inspire, and hold teams accountable • Entrepreneurial mindset with a bias for action and ownership • Must be a golfer with a genuine passion for the game • Ability and willingness to work on‑site in Lafayette, Louisiana Preferred • Experience with e‑commerce or consumer brands • Experience managing both in‑house teams and external agencies • Familiarity with personalization, merchandising, and lifecycle marketing • Experience scaling marketing operations in a growth‑focused environment What Success Looks Like • Scalable, predictable growth across B2C and B2B channels • A high‑performing marketing team aligned with company objectives • Strong attribution, reporting, and ROI discipline • Meaningful contribution to company strategy and leadership • A brand that resonates deeply with golfers and business customers Why • Senior leadership role with real ownership and impact • Opportunity to shape the future of a category‑leading golf brand • Entrepreneurial environment with resources to execute • Work alongside people who care deeply about performance and the game of golf