Head of Marketing - GoBTC Pay

As GTM Lead — GoBTC Pay, you own go-to-market for a product at the start of its life, on both sides of a two-sided market. Two words we use precisely here. Demand means payers — the people who choose to spend Bitcoin rather than hold it. They are not our customer, and they are the harder of the two problems: the whole category has struggled for a decade with the question of why anyone would spend an appreciating asset. This is a senior expert role without direct reports, with unusually direct commercial line of sight.ResponsibilitiesOwn the category narrative for Bitcoin payments: why a merchant should accept BTC, why a customer would choose to pay with it, and why with usFeed market intelligence, objections and competitive insight back into ProductBuild the merchant proposition and messaging by segment and own sales enablement end to endBuild the merchant pipeline with acquisition and activationRun co-marketing with live merchants and turn early adopters into reference cases and proofOwn the payer proposition and build the payer-facing side of every market launchPartner with institutional partners (banks, wallets) on joint marketing in coordination with the BD teamDefine the metrics and reporting for campaigns together with analytics; run launch post-mortems and feed learnings into the next cycleBrief and quality-control creative and content produced by Brand & Content and DesignOperate as the most senior GTM authority in the room: you influence decisions at executive level without formal authority, set the standard other marketers follow, and mentor without line-managingRequirements5+ years in B2B or B2B2C product marketing / GTM in payments, acquiring, fintech infrastructure or SaaSYou have launched a product into new markets and built the enablement that a field sales team actually usedStrong sales-enablement craft: you can write a deck that closes and a case study that persuades a CFOComfortable being the entire marketing function for a pre-revenue product for the first year — no benchmarks, no historical data, no team to delegate to, and you personally build the first version of everythingExperience in a category-creation launch where the buyer did not yet know the product existedUnderstanding of merchant economics: settlement, chargebacks, checkout conversion, cost of acceptanceExperience working shoulder to shoulder with BD or field sales in multiple geographiesIntellectually honest about demand: you would rather tell us a segment does not convert than build a campaign on a hopeful assumptionFluent English and excellent business writingNice to HaveTwo-sided market or marketplace GTM experience, where supply and demand had to be sequenced rather than launched togetherCrypto payments, stablecoin settlement or digital asset experienceBenefitsProfessional growth: support for courses, conferences, and English learning (up to 100% coverage).Work-life fit: remote or hybrid format with flexible hours across international teams.Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per yearRecognition programs: structured performance reviews and team awards.Team culture: retreats in international locations (for example, company apartments in Cyprus)#J-18808-Ljbffr