Head of Marketing Strategy & Planning

The Strategic Marketing / Product Manager is the thought leader who sets the strategic and product portfolio direction while owning and driving segmentation and brand strategies for ITW Professional Automotive Aftermarket Business Unit with multiple brands across all automotive service channels. Develop and execute the growth strategy for the Business Unit. Define, structure and lead the execution of Voice‑Of‑Customer initiatives to identify market needs and opportunities that will enable the Business Unit to achieve its growth targets. Lead marketing communication; develop effective sales tools and ensure timely execution of marketing initiatives to deliver business results. Demonstrated ability to lead a project team through market assessment, customer needs, and product creation that led to significant sales.