Head of Marketing Technology

At GFiber, we believe in the power of great internet that lets people do more, helps communities get stronger and makes amazing things possible. We strive to make every interaction with GFiber seamless and rewarding, fueled by a commitment to innovation and setting new industry standards.This critical, highly skilled team crafts a customer-centered journey across our e-commerce website, customer web portal, communication channels, and mobile app suite—creating experiences that connect, empower, and delight users at every step of their GFiber journey.Role DescriptionWe are seeking a dynamic and experienced Head of Marketing Technology (MarTech) & Search Engine Optimization (SEO) to lead our MarTech team and drive our SEO strategy and implementation. In this role, you will lead the strategic evolution of our MarTech and SEO initiatives, directly impacting customer acquisition, retention, and overall digital experience in a rapidly expanding fiber internet market.This critical role will be responsible for our digital marketing & self-service technology stack, ensuring it aligns with our business goals and drives our growth, customer experience & efficiency goals. Responsible for driving traffic growth, improving search visibility, and enhancing the overall organic search performance+ Collaborate with marketing, sales, and IT teams to identify technology needs and develop solutions.+ Mentor and lead a cross-functional team of MarTech and SEO specialists, fostering a culture of innovation and collaboration with digital, product, and engineering teams.+ Stay up-to-date on the latest MarTech trends and innovations, identifying opportunities to improve our marketing operations.+ Report regularly on MarTech performance, providing insights and recommendations to senior leadership.At a minimum we'd like you to have:+ Bachelor's degree (or equivalent practical experience) with 8 years of experience in marketing technology, with at least 4 years in a leadership role.+ Experience with marketing automation and digital advertising with a strong focus on Google stack: Google Analytics (GA4), Google Ads, GTM, Google Marketing Platform, Data Studio (Looker), Google Search Console.+ Experience leading SEO with a proven track record of driving organic traffic growth and improving search visibility.+ Experience with ad tech platforms and data analytics to optimize digital advertising campaigns.It's preferred if you have:+ Master’s degree in a technical field.+ Experience with data integration and management at scale in B2C and/or SMB ecommerce environments.+ Experience in driving digital growth within the telecommunications, broadband, or subscription-based services industry.+ Analytical and strategic thinking with attention to detail, influencing change across a complex, dynamic and highly technical organization.+ Proven ability to lead and motivate a team.+ Understanding of web front-end development, content management tools, and website management.+ Experience with managing Conversion Rate Optimization (CRO)._The US base salary range for this full-time position is between $154,000 - $226,000 + bonus + cash award + benefits. (https://careers.google.com/privacy-policy/) For more information please refer to our Equal Employment Opportunity Policy (https://careers.google.com/eeo/) and the EEOC's "Know your rights: workplace discrimination is illegal" (PDF) (https://careers.google.com/jobs/dist/legal/EEOC_KnowYourRights_10_20.pdf) .It's important to us to create an accessible, inclusive workplace for everyone.