Head of Marketing Transformation & Execution

ABOUT PERSISTENT:We are an AI‑led, platform‑driven Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next. Our offerings and proven solutions create a unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry‑leading organizations across the world, including 20 Fortune 50 companies and 4 of the 5 top banks in both the US and India, and numerous innovators across the healthcare ecosystem.Our disruptor’s mindset, commitment to client success, and agility to thrive in the dynamic environment have enabled us to sustain our growth momentum. Persistent has been recognized across top industry platforms for innovation, leadership, and inclusion. We have delivered 23 sequential quarters of growth with $422.5M in Q3 FY26 revenue, up 4.0% Q‑o‑Q and 17.3% Y‑o‑Y growth. Our 26,500+ global team members, located in 18 countries, have been instrumental in helping the market leaders transform their industries. We won the 2025 ISG Star of Excellence™ Award for AI and Data Excellence and were named a Leader in the Everest Group Talent Readiness for Next‑generation Data, Analytics and AI Services PEAK Matrix® Assessment 2025.About Position:Role: Head of Marketing Transformation & ExecutionLocation: Bridgewater, NJRole Overview Marketing is at an inflection point.As buying becomes more complex and AI reshapes how demand is created and converted, marketing must evolve from a set of functions into a unified, intelligent growth system—one that drives pipeline, shapes market perception, and influences revenue outcomes with precision.We are looking for a leader who will build and run that system.As Head of Marketing Transformation & Execution, you will partner closely with the CMO to translate ambition into execution—bringing structure, discipline, and clarity to how marketing operates globally. You will integrate demand, brand, communications, digital, analyst and advisor influence, and partner ecosystems into a cohesive, high‑performing engine.This role operates across a geographically distributed, cross‑cultural organization, requiring the ability to work across time zones, align diverse teams, and drive execution at a global scale.Core MandateOwn and evolve the marketing operating system—planning, governance, budgets, and performanceDrive end‑to‑end marketing transformation and modernizationIntegrate demand, brand, communications, and influence into one execution modelEnsure delivery of pipeline, revenue impact, and ROI with disciplineAct as a force multiplier to the CMO and marketing leadership teamWhat You Will DriveMarketing Operating Model & GovernanceDesign and run a scalable global marketing operating model across verticals, service lines, geographies, and partner ecosystemsEstablish clear planning frameworks, operating cadence, and decision‑making structuresDrive alignment, speed, and accountability across marketing teamsBudgeting, Investment & Financial DisciplineOwn end‑to‑end marketing budgeting and investment governanceDrive allocation of spend across demand programs, brand, events, partnerships, and digital channelsMeasure and optimize:Pipeline per dollar spentChannel and campaign ROIInvestment effectiveness across regions and programsPartner with finance and revenue operations to ensure forecast accuracy and strong linkage between spend and revenue outcomesDemand Engine & Revenue Marketing PerformanceDrive visibility and accountability across the full demand lifecycleEnsure tight alignment between demand generation, inside sales, and field salesImprove:Pipeline sourced by our marketing teamConversion across the funnelDeal velocity and win ratesMarketing Transformation & ModernizationExecute the marketing transformation roadmap across structure, process, and capabilityTransition the organization from campaign‑led execution to a demand engine modelLead modernization across:AI/GenAI adoptionMar Tech and commercial tech stackData and signal‑led marketing (intent, dark funnel, 1st/2nd party data)Ensure transformation efforts drive…