In this role, you will lead the strategy and execution of focused paid marketing channels – Paid Search, Paid Social, Display, Content Syndication -- and oversee the creative testing strategy to drive performance across all channels. You’re comfortable analyzing performance data, setting high-level strategy across paid marketing levers, and have a track record for building exceptional relationships. Key Areas of Responsibility • Lead digital strategy and planning for the portfolio across various paid search, display, and digital advertising to drive brand awareness, lead generation, and customer acquisition for both Enterprise and Mid-Market segments; Responsible for leading paid media for one product line (strategy to outcomes, including KPIs, ROI, etc). • 10 years’ experience in paid media campaigns with at least 5 years’ experience in-house at a cybersecurity company. If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community!
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