Head of Paid Media - Remote, US

As the Head of Paid Media, you will: • Be responsible for the strategy, planning, execution, and measurement of our paid media channels • Be responsible for managing our paid advertising campaigns, including both online and offline channels, such as TV/CTV, search, social, display, and programmatic advertising • Be expected to have a deep understanding of the paid media landscape and stay up-to-date with the latest trends and best practices Your Impact: • Lead Earnest’s strategy, measurement, and data-driven optimization efforts across all paid media channels, including but not limited to CTV, Paid Social, SEM, Display/Video, and Influencers, and help to define Earnest’s future marketing investment as a leader within the marketing team and broader organization • Build and deliver bottom-up growth forecasts by channel, partnering with the Senior Director of Growth Marketing, Product Leads, and the Finance team to refine scenarios based on company revenue targets • Collaborate with other members of the Marketing and Partnerships team to synchronize monthly planning across channels and products and communicate and accomplish a growth vision • Demonstrate effective agency management and relationships with Media AOR to manage audience development and insights, planning, execution, and measurement • Lead day-to-day internal analytics with support from Senior Marketing Manager & Marketing Managers; effectively manage Media agency to produce Advanced Analytics models and demonstrate understanding and application of outputs (MTA, MMM, Incrementality) • Lead and manage a high-performing team of paid media and partnerships professionals, ensuring that they are aligned with company goals and objectives, and equipped with the necessary resources to succeed They feel a strong sense of ownership for their projects and teams and demand high standards from themselves and others. A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. Pay Range