Head of Performance Marketing

This full-time position will report directly to the Director of Marketing and play a critical role in scaling our business by managing performance marketing, optimizing customer acquisition, and driving retention strategies. Ensure efficient allocation of budget across channels. This includes creating engaging post-purchase experiences and loyalty programs. • Paid Media Content Strategy: Lead and manage the overall paid media content strategy, collaborating with internal production teams and external content agencies. • A deep understanding of performance marketing, A/B testing, conversion rate optimization (CRO), and funnel management.