Head of Performance Marketing

Scion Staffing has been engaged to conduct the search for a Head of Performance Marketing on behalf of a fast-growing, venture-backed legal technology company. to drive claimant acquisition Oversee creative production (video, static, motion) using tools such as Adobe CC, Canva, or Figma Build, test, and optimize landing pages and funnels using CRO best practices Manage media budgets and campaign targeting to hit cost-per-lead (CPL) and cost-per-acquisition (CAC) targets Ensure compliance with TCPA, CAN-SPAM, and legal marketing regulations Manage segmented email and contact lists in marketing platforms Collaborate with intake partners to optimize lead follow-up and attribution Analyze performance metrics and deliver insights to leadership via dashboards and regular reporting Monitor competitive activity, industry trends, and emerging case opportunities to inform campaign strategy Qualifications: Hands-on performance marketing experience managing six-figure monthly budgets Track record of achieving aggressive CPL/CAC goals Strong creative skills with a portfolio of static and video ad examples Expertise with platforms including Google Ads, Meta, LinkedIn, Reddit Ads, DSPs, and analytics tools (GA4, Looker, Tableau) Proficiency in Excel/Sheets and basic SQL for data analysis and attribution modeling Excellent written communication and project management skills Experience marketing within law firms or other highly regulated industries (pharma etc.) About our Search Firm: Scion Staffing is a national award-winning staffing firm! We are proud to be part of the Forbes lists of the Best Recruitment Firms and the Best Executive Search Firms in America. Additionally, Scion has been recognized as a ClearlyRated Best of Staffing firm as well as a top recruitment firm by The Business Times.