Head of Self-Serve Paid Media

Stripe's growth marketing team is responsible for driving efficient acquisition and activation of millions of businesses globally from solo founders to scaling startups. In this role, you'll own the long term strategy for how paid media delivers growth in Stripe’s self-serve business. Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channelsLead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growthDrive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investmentPartner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid mediaImprove the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecastingDevelop and manage the self-serve paid media budget, including pacing, forecasting, and executive reportingIdentify and scale emerging channels and formatsRepresent paid media performance and strategy in leadership forums and to diverse stakeholders. 10+ years of experience in performance marketing or paid media, with at least 3 years leading a teamDemonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue (i.e. not just top of funnel)Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimizationExperience in B2B SaaS, developer tools, fintech, or high-growth technology companiesTrack record of building, developing, and retaining high-performing marketing teamsCreative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is requiredExperience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.