Head of Social Media Marketing

Our client is seeking an experienced and innovative Head of Social Media Marketing to spearhead their digital engagement strategy in St. Louis, Missouri . This hybrid role offers the flexibility to work both remotely and from our modern St. Louis office. You will be responsible for developing and executing comprehensive social media campaigns that enhance brand visibility, drive customer engagement, and support e-commerce growth. The ideal candidate is a strategic thinker with a proven ability to leverage social platforms to achieve measurable business objectives.

Responsibilities:
Develop and implement a forward-thinking social media strategy aligned with business goals and e-commerce objectives. Manage and grow the company's presence across all relevant social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, X). Create, curate, and schedule engaging and high-quality content, including text, image, and video formats. Oversee social media advertising campaigns, including budget management, targeting, and performance analysis. Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media campaigns. Analyze social media data and generate regular reports on key metrics, providing actionable insights for optimization. Engage with the online community, respond to comments and messages, and foster positive brand sentiment. Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaign execution. Identify and build relationships with relevant influencers and brand advocates. Stay up-to-date with algorithm changes and best practices for each social media platform. Manage the social media team, providing guidance, mentorship, and performance feedback. Qualifications:
Bachelor's degree in Marketing, Communications, Digital Media, or a related field. 5+ years of experience in social media marketing, with at least 2 years in a management or leadership role. Demonstrated success in developing and executing impactful social media strategies for e-commerce brands. In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities. Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms. Strong understanding of SEO, keyword research, and content marketing principles. Excellent written and verbal communication skills, with a talent for crafting compelling copy. Creative mindset with a keen eye for visual aesthetics and content creation. Proven ability to analyze data and translate insights into strategic recommendations. Experience in community management and customer engagement. Ability to work independently and collaboratively in a hybrid work model. Join our team in St. Louis, Missouri and take your social media expertise to the next level by driving impactful campaigns for a growing e-commerce presence.