Healthcare Marketing Creative Strategist

You will help assess the facility's current branding, recommend improvements, generate content ideas, and bring the approved direction to life through Canva, WordPress, patient education materials, and digital content. The ideal candidate can understand the facility's goals, ask thoughtful questions, identify opportunities, explain creative recommendations, and personally produce high-quality materials. Apply the approved brand direction consistently across digital and printed materials. Recommend Canva, WordPress, AI-assisted, or approved automation tools that improve efficiency. Reviewing the existing website, patient resources, and marketing materials Identifying brand inconsistencies and improvement opportunities Recommending a visual and messaging direction Creating Canva templates and organizing brand assets Redesigning priority patient-facing materials Migrating Microsoft Publisher documents into Canva Updating priority WordPress pages and downloadable resources Developing consistent templates for website, print, and social media use Required Qualifications Experience in branding, rebranding, content strategy, creative strategy, or a similar marketing role Strong portfolio demonstrating both creative thinking and completed design work Advanced and current Canva proficiency Practical experience updating and managing content in WordPress Experience creating brochures, handouts, presentations, website graphics, social media content, or educational materials Strong understanding of typography, layout, visual hierarchy, readability, and brand consistency Ability to identify brand and content improvement opportunities Ability to generate ideas based on business goals, audience needs, and stakeholder input Strong written and verbal communication skills Ability to explain creative recommendations and accept feedback professionally Strong organization, project-management, and remote-working skills Ability to balance strategic thinking with hands-on production Preferred Qualifications Experience creating content for healthcare, wellness, nutrition, lifestyle medicine, or professional services Experience supporting a brand refresh or complete rebranding project Experience developing brand guidelines, style guides, or template systems Familiarity with Adobe Illustrator, Photoshop, or InDesign Knowledge of print-ready file preparation, including margins, bleed, and file-export requirements Basic video-editing or motion-content experience Understanding of patient-friendly healthcare communication Basic knowledge of SEO, website analytics, and content performance Experience with Canva Bulk Create, automation tools, or AI-assisted creative workflows Familiarity with email marketing, content calendars, and social media scheduling tools Ideal Candidate You may be a strong fit for this role if you are: