Helen & Gertrude, Inc. is hiring: Media Strategist in City of Rochester

To achieve this goal, this person will pursue three strategies:Flawlessly plan, manage, optimize, and report on paid digital media executionsBe an expert in the ways of all digital media ads platformsCombine data analysis with best practices to exceed client expectationsSuccess In This Role MeansMeet or exceed client’s KPIsError-free implementation of campaign tactics and strategiesGrow H&G revenue through establishing client, vendor, and cross-functional team trust and long-term partnershipsResponsibilitiesPlanningWork with cross-functional teams inclusive of creative, media and data, to determine optimal campaign strategies that achieve client business objectivesUse native platforms and third-party research tools to develop comprehensive media plans on all major and emerging digital ad platformsMaintain knowledge of client’s business, goals and KPIsActivationWork with native digital ad managers and third-party media buying tools to execute paid digital media campaignsImplement and manage website tracking, including site tagging and analyticsOversee campaign performance and budgetsProvide continuous optimization to maximize efficiency and effectiveness of paid media campaignsMaintain an understanding of program elements – can easily answer questions pertaining to status of account (stage of plan, buys, current workflows, and client billings)AnalysisDevelop client-facing performance reports on a scheduled or ad hoc basisInterpret data and provide actionable insights to stakeholdersOrganizationalBecome an expert in H&G offerings and core valuesMaintain an understanding of the dynamic digital ecosystem (search, social, native, display, video) and how channels work togetherSeek feedback from peers and management on ways to improve individual performance and grow overall H&G businessQualifications3-5 years of digital media experience a plus; experience working in a media planning or buying position in an agency setting preferredIntermediate to advanced skills in Excel (pivot tables and advanced formulas)Understanding of fundamental ads metrics and media mathAbility to work well within a team environmentStrong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendationsExperience or working knowledge of digital media tools and platforms, including native social media ad platforms (MBM, Snap Ads Manager, TikTok Ads, etc. )Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businessesFacebook Blueprint and Google Certifications preferred, but not required.Physical Demands & Work EnvironmentRegularly required to stand, walk, sit, use hands, and reach with hands and arms.Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.When in the office space, the noise level in the work environment is usually moderate.We currently have an optional work-from-home environment. This team currently comes into the office approximately once a week. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law. If personal social media portfolios are provided, the Company will only consider material relevant to the position.