High-Performing Paid Social Media Executive

Paid Social Media Specialist A high-performing team culture requires a senior-level Paid Social Buyer to own and scale performance marketing campaigns across various platforms. The ideal candidate will have strong instincts for creative strategy, deep attribution experience, and understanding of incrementality, with a minimum of 50k/day of that being Meta within the past year. Key responsibilities include launching, managing, and optimizing $2M+/month in ad spend, developing media plans rooted in customer acquisition, CAC/LTV targets, and overall MER targets. Responsibilities: • Develop and execute paid social media strategies across multiple platforms • Analyze data to inform campaign optimization and improve ROI • Collaborate with cross-functional teams to ensure seamless campaign execution • Brief creative teams on campaign objectives and key messaging • Stay up-to-date with industry trends and best practices in paid social media advertising