Lead Digital Advertising Strategist The role of Lead Digital Advertising Strategist involves spearheading digital advertising efforts to drive business growth. This position requires a seasoned professional with expertise in ad operations, programmatic media buying, and data analysis. The ideal candidate will have experience optimizing ad operations for seamless execution of video and display campaigns, leading strategy and execution for programmatic media buys across demand-side platforms, developing data-driven approaches to campaign performance, analyzing trends, and guiding external teams on pacing and KPI performance. This role offers the opportunity to work on high-profile advocacy campaigns, drive efficiencies and process improvements, and lead award-winning campaigns integrating public affairs, corporate communications, digital, advertising, and media buying.
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