The role of Advertising Agent involves developing, selling and managing advertising opportunities that connect clients with their target audiences. This requires strong communication, negotiation and relationship-building skills as well as creativity in developing effective ad campaigns. Key responsibilities include identifying and approaching potential clients to sell advertising services, building and maintaining long-term client relationships to ensure satisfaction and repeat business, developing tailored advertising strategies that align with clients' goals and brand identity, negotiating contracts, pricing and packages with clients and tracking campaign performance, analyzing results and providing reports and recommendations. • Effective presentation and negotiation skills are essential for success in this role. • Excellent verbal and written communication abilities are also necessary.
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