This role blends strategic program development with grassroots outreach to drive lead generation, brand awareness, and customer loyalty through trusted local relationships and community engagement. Local Marketing Lead Generation & Campaign Execution Plan and execute local promotional events, workshops, and virtual sessions to attract qualified homeowner leads. 3+ years of experience in affiliate marketing, field/local marketing, community outreach, or sales Experience working in the HVAC or similar industry Strong relationship-building and public speaking skills Highly organized, self-motivated, and capable of managing multiple programs simultaneously Familiarity with social media management, CRM platforms, and data reporting tools Experience working with external marketing vendors or agencies is a plus Relationship-Building & Networking Public Speaking & Event Representation Strategic Program Development Lead Generation & Referral Marketing Localized Guerrilla Marketing Execution Data Tracking & Performance Optimization
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