HVAC Marketing Manager - Lead Gen & ROI Focus (In-Office)

HVAC Marketing Manager

Location: Davenport, IA

Company: R3 Heating & Air – A Division of R3 Roofing & Exteriors

Schedule: Full-Time | Monday–Friday | In Office

About Us

R3 Heating & Air is the rapidly growing HVAC division of R3 Roofing & Exteriors, a family-owned company built on the values of Loyalty, Accountability, and Community. With a strong reputation across roofing, exteriors, solar, and mechanical systems, we are expanding quickly throughout Iowa.

As our HVAC division continues to scale, we are seeking a results-driven Marketing Manager to help generate consistent demand and support the continued growth of our business.

Position Summary

We are hiring a Marketing Manager with one primary objective:

Generate consistent, high-quality leads that convert into revenue.

This role is responsible for managing and optimizing marketing campaigns that produce qualified HVAC leads across our markets. The ideal candidate is data-driven, performance-focused, and understands how to turn marketing strategies into measurable results.

This is a performance-based marketing role focused on generating real business outcomes.

Key Responsibilities

Lead Generation Strategy

Develop and execute marketing strategies designed to consistently generate high-quality HVAC leads across the Quad Cities and Des Moines markets.

Digital Advertising Management

Build, manage, and optimize lead generation campaigns across platforms including:

Google AdsGoogle Local Services AdsYelpAngiChirpBroccoliSocial media advertising

Campaign Performance & Optimization

Track And Improve Marketing Performance Daily, Including

Cost per lead (CPL)Conversion ratesReturn on investment (ROI)

Vendor & Agency Management

Manage marketing vendors and agencies to ensure campaigns are performing and delivering measurable results.

Online Reputation Management

Support efforts to increase and maintain strong online reviews and customer ratings, particularly on Google.

Community & Brand Presence

Coordinate marketing initiatives, local partnerships, and community engagement efforts to support brand visibility and lead generation.

Key Performance Indicators (KPIs)

Consistent generation of qualified HVAC leadsStrong campaign ROI and conversion ratesImproved cost per lead (CPL)Growth in online reviews and customer engagement

What We’re Looking For

Experience managing digital marketing campaigns focused on lead generationStrong understanding of paid advertising platforms and marketing analyticsAbility to interpret campaign data and optimize performanceExperience managing vendors or marketing agenciesStrong organizational and project management skillsSelf-motivated and results-driven mindset

Experience in HVAC, home services, or local service marketing is a plus.

Compensation & Benefits

Pay will be commensurate with experience.

Benefits Offered Include

Health insurancePTO, sick time, and vacation

Benefits eligibility begins after 90 days of employment.

All offers of employment are contingent upon the successful completion of a background check.