In-House Marketing Coordinator: Social Media & Campaigns

Location: City of Rochester OverviewThe Marketing Coordinator is a multi‑tasking, organized individual with a dual passion for creativity and strategy, coupled with excellent oral and written presentation skills. Pivoting effortlessly through the ever‑evolving landscape of social media, new design trends, and marketing techniques for emails, SMS, and websites is essential to success. Flexibility with work assignments and the ability to organize and complete multiple projects simultaneously within short time frames are required. This is a full‑time, in‑house position located in our Rochester, New York office.ResponsibilitiesCollaborate to co‑manage our social media presence, ensuring a synchronized brand voice across all channelsAlign campaigns, share insights, and distribute tasks efficientlyDevelop and execute an innovative social media strategyUnderstand and differentiate between the unique voices of our brandsEnsure that strategies, posts, and engagement are tailored appropriately to each brand's identity and audienceBe proactive in engaging followers across our social media platforms and respond to inquiries or feedback in a timely and professional mannerOrganize and execute contests to bolster our social media footprintDesign and implement comprehensive marketing campaigns spanning emails, SMS, and website, ensuring cohesive messaging across all channelsTest and analyze email and SMS campaigns for effectiveness, making data‑driven decisions to improve engagement and conversion ratesCollaborate with web design and content teams to ensure the website reflects current marketing campaigns and promotionsConduct daily assessments of competitor pricing and collaborate with management to decide on pricing implementationsSet up, monitor, and analyze social media ad campaigns on different platforms (including Reddit, Pinterest, and Meta)Assist in the set‑up and optimization of Google Ads, ensuring alignment with broader marketing objectivesUtilize analytic tools to provide regular reports on ad performance, engagement metrics, and ROIActively participate in coffee forums, keeping an eye out for potential marketing avenuesOversee the distribution of press releases and choose the best platforms for disseminationFoster cross‑platform collaboration with our partner brandsQualifications2+ years of professional experience in digital marketing or social media managementBachelor's degree in Marketing, Communications, or a related field preferredProficiency in using social media analytics tools, including Facebook Insights and Google AnalyticsProficiency in using analytics tools to monitor and optimize campaign performanceExperience with content management systems, particularly Shopify, and familiarity with email marketing platforms, notably KlaviyoAbility to work effectively in both independent and collaborative team settingsBenefitsSmall‑business, fast‑paced e‑commerce cultureDynamic career growthEmployee discounts on coffee and brewing equipmentCompetitive health and dental insurance plans401(k) plan with company contribution (after 1 year)Vacation time, sick time, and paid holidaysFully stocked kitchen in the office for all employees to enjoyCompany‑sponsored Dash PassUnlimited coffee, cappuccinos, and lattes#J-18808-Ljbffr