IN HOUSE Search Engine Marketing Specialist (SEO/SEM)

In house only - we are located in Hollywood FL. You will be our in house Search Engine Marketing Specialist. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success. ⸙ 3-5 years of experience as Search Engine Marketing Specialist or similar role ⸙ 5 years of experience with planning and implementing a successful SEO strategy ⸙ Proven success in SEO ⸙ 5 years of experience web analytics, marketing, and business development ⸙ Experience with A/B testing and other testing metrics ⸙ Knowledge of HTML, CSS, JavaScript ⸙ Ability to analyze data and provide evidence-based recommendations ⸙ Sense of ownership and pride in your performance and its impact on company’s success ⸙ Critical thinker and problem-solving skills ⸙ Team player ⸙ Good time-management skills ⸙ Great interpersonal and communication skills ⸙ Degree in relevant quantitative fields Job duties and responsibilities ⸙ Plan, develop and implement our SEO strategy ⸙ Work towards organic search optimization and ROI maximization ⸙ Regularly perform thorough keywords research ⸙ Identify key SEO KPIs ⸙ Monitor redirects, click rate, bounce rate, and other KPIs ⸙ Prepare and present reports regularly ⸙ Identify our buyer persona to better target identified audiences ⸙ Identify problems and deficiency and implement solutions in a timely manner ⸙ Suggest improvements for process and productivity optimization ⸙ Work with web developers and marketing teams to properly implement SEO best practices ⸙ Stay up to date with the latest SEO and digital marketing latest trends and best practices ⸙ Post articles on the LinkedIn page for both Brazilian Lumber and Extreme Woodwork ⸙ Publish posts on Google My Business weekly ⸙ Check all the web pages to know that they are working and verify that the tracking numbers work ⸙ Check the tracking numbers and see which ones receive the most calls and randomly listen to some calls to see what advertising is coming from and what customers are asking for ⸙ Check Craigslist, OfferUp, Let It Go, FB Marketplace, etc.