In Restaurant Social Marketing Specialist

Job Overview

We are seeking a dynamic and energetic In Restaurant Social Marketing Specialist to elevate our brand presence and engage our community through innovative social media strategies. In this role, you will craft compelling content, manage social media platforms, and develop targeted campaigns that resonate with our audience. Your creativity and analytical skills will drive customer engagement, foster brand loyalty, and support our overall marketing objectives. This paid position offers an exciting opportunity to influence our restaurant’s digital footprint and connect authentically with our guests.

This position will work within the restaurant supporting staff and customers gaining original and honest content experience.

Responsibilities

Develop and execute engaging social media content across platforms such as Facebook, Instagram, Twitter, and TikTok, ensuring alignment with brand voice and marketing goals
Manage daily social media operations to schedule posts, monitor engagement, and analyze performance metrics
Create visually appealing graphics and videos to enhance content appeal
Conduct social listening to monitor online conversations, gather customer feedback, and identify emerging trends or potential issues
Manage relationships with influencers, media outlets, and community partners to amplify brand awareness through public relations initiatives
Oversee branding consistency across all digital channels while supporting e-commerce initiatives when applicable
Collaborate with cross-functional teams to ensure cohesive messaging that supports overall restaurant branding efforts

Requirements

Proven experience in social media marketing, content creation, graphic design, and digital marketing strategies within the hospitality or retail industry preferred
Proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Creative Cloud applications, and video editing tools
Familiarity with social media management platforms for scheduling and analytics
Knowledge of Facebook Advertising campaigns and experience in relationship management with influencers or media contacts
Excellent proofreading skills with an eye for detail; ability to craft compelling copy that aligns with brand voice
Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment
Passion for photography and videography to produce high-quality visual content that captures the restaurant experience

Experience:

Restaurant Host or WaitStaff: 1 year (Required)
Social media management: 1 year (Required)

Shift availability:

Day Shift (Preferred)
Night Shift (Preferred)

Work Location: In person