Industry Marketing Lead

To drive awareness and adoption of AI-powered solutions, the full-time remote Industry Marketing Lead for Accounting Firms will develop and execute marketing strategies, create integrated campaigns, and position Meridian as a transformative platform for modern accounting practices. Key responsibilities Own and execute the marketing strategy for the accounting firm segment, focusing on industry dynamics and technology adoption trends Create integrated marketing campaigns targeting decision-makers in accounting firms to generate awareness and customer engagement Develop compelling content and narratives that position Meridian as a leader in AI-enabled accounting solutions Required qualifications 7-12+ years of experience in B2B marketing, industry marketing, or related fields specifically for accounting firms Experience with accounting technology, fintech, or AI solutions Strong understanding of accounting firm operations and practices Exceptional project management and stakeholder management skills Proven track record of executing successful go-to-market strategies that drive measurable revenue impact

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