Influencer Marketing Manager

Position Overview

Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in Central (Chicago, Detroit, St. Louis, Minneapolis, Dallas). This role requires 3+ years of experience and a deep understanding of the influencer landscape, with proven expertise in developing and executing both integrated and influencer-led campaigns.

Required Qualifications
• Intellectual curiosity and creativity
• Strong storytelling skills with an understanding of engaging narratives
• Excellent communication: ability to speak, write, and edit succinctly and compellingly
• Effective management skills to meet deadlines, multitask, and resolve issues
• Solid interpersonal skills and the ability to work well in diverse team environments
• Proficiency in Word, PowerPoint, Excel, and Outlook; familiarity with influencer databases, management systems, and social listening/tracking tools is a plus
• Detail-oriented with a commitment to delivering clear and precise work
• Strong cultural awareness and deep knowledge of social media platforms and emerging trends
• Ability to track and analyze influencer performance against campaign KPIs

Key Responsibilities

Brand Strategy & Execution
• Execute daily responsibilities for multiple client programs, including managing budgets and plans
• Serve as a trusted resource and advisor during daily client interactions
• Coordinate with cross-functional teams (strategy, creative, integrated media, influencer) to ensure alignment on deliverables
• Translate tactical assignments into clear action steps and track progress against strategy
• Draft messaging and contribute ideas and research to support influencer strategy development
• Anticipate executional issues and proactively offer solutions to senior leadership
• Partner with project management counterparts to manage budgets, hours, expenses, and staffing allocations

Influencer Strategy & Execution
• Leverage agency tools and processes for influencer identification, contracting, and measurement
• Contribute to influencer strategies through research, benchmarking, and tactical recommendations
• Research, vet, contract, and manage relationships with influencer talent
• Draft and compile influencer briefing materials for internal and client review
• Oversee influencer briefings, monitor content performance against KPIs, and prepare detailed recaps

Client & Team Engagement
• Manage daily client communications and escalate issues as needed
• Provide regular updates and reporting, seeking senior guidance on strategic matters
• Participate in client meetings and presentations to deliver defined workstreams
• Draft, proof, and edit client-related documents ensuring accuracy before senior review
• Coordinate support team resources and deliverables for major campaigns and product launches

Benefits & Perks
• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement for purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $67,000 - $80,000