Influencer Marketing Manager

Position Overview Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in Central (Chicago, Detroit, St. Louis, Minneapolis, Dallas). Required Qualifications • Intellectual curiosity and creativity • Strong storytelling skills with an understanding of engaging narratives • Excellent communication: ability to speak, write, and edit succinctly and compellingly • Effective management skills to meet deadlines, multitask, and resolve issues • Solid interpersonal skills and the ability to work well in diverse team environments • Proficiency in Word, PowerPoint, Excel, and Outlook; familiarity with influencer databases, management systems, and social listening/tracking tools is a plus • Detail-oriented with a commitment to delivering clear and precise work • Strong cultural awareness and deep knowledge of social media platforms and emerging trends • Ability to track and analyze influencer performance against campaign KPIs Brand Strategy & Execution • Execute daily responsibilities for multiple client programs, including managing budgets and plans • Serve as a trusted resource and advisor during daily client interactions • Coordinate with cross-functional teams (strategy, creative, integrated media, influencer) to ensure alignment on deliverables • Translate tactical assignments into clear action steps and track progress against strategy • Draft messaging and contribute ideas and research to support influencer strategy development • Anticipate executional issues and proactively offer solutions to senior leadership • Partner with project management counterparts to manage budgets, hours, expenses, and staffing allocations Influencer Strategy & Execution • Leverage agency tools and processes for influencer identification, contracting, and measurement • Contribute to influencer strategies through research, benchmarking, and tactical recommendations • Research, vet, contract, and manage relationships with influencer talent • Draft and compile influencer briefing materials for internal and client review • Oversee influencer briefings, monitor content performance against KPIs, and prepare detailed recaps