Influencer Marketing Manager

We are looking for an Influencer Marketing Manager who will build the influencer marketing direction from scratch and turn it into a scalable and stable user acquisition channel.

The main goal of this role is to make influencer marketing responsible for at least 15% of new user acquisition into the GoMining app.

This role combines strategy, partnerships, analytics, and performance marketing.

### Responsibilities

* Build and scale GoMining’s influencer marketing strategy from scratch.
* Define influencer verticals, content formats, geographies, and creator segmentation.
* Fully manage influencer operations through platforms such as impact.com:

- creator onboarding
- tracking
- payouts
- reporting

* Source, evaluate, negotiate, and manage relationships with influencers and creators.
* Manage channel budgets and monitor unit economics.
* Launch and optimize campaigns across YouTube, TikTok, X, Telegram, podcasts, and other platforms.
* Test hypotheses related to formats, messaging, CTAs, landing pages, and conversion flows.
* Work closely with performance marketing and content teams to ensure consistent messaging.
* Build reporting and analytics around CAC, LTV, attribution, conversion rates, and creator performance.
* Scale successful partnerships and optimize underperforming campaigns.

**Requirements**

* 2+ years of experience in influencer marketing, affiliate marketing, or partnerships.
* Experience working with impact.com or similar influencer / affiliate platforms.
* Strong understanding of crypto, Web3, or DeFi ecosystems.
* Strong understanding of attribution and analytics tools:

+ AppsFlyer
+ GA4
+ Hotjar
+ One-links / tracking systems

* Experience working with a data-driven approach and performance metrics.
* Strong negotiation and relationship management skills.
* English C1+ is required.
* Additional languages are a plus.

### **Nice to Have**

* Existing network of crypto / fintech influencers and creators.
* Experience scaling influencer channels globally.
* Experience working with app-based or subscription products.
* Experience in performance marketing or paid acquisition.

**Benefits**

* Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
* Work-life fit: remote or hybrid format with flexible hours across international teams.
* Paid leave: up to 28 vacation days +  8 company holidays + 5 personal days per year
* Recognition programs: structured performance reviews and team awards.
* Team culture: retreats in international locations (for example, company apartments in Cyprus).