Influencer Marketing Manager

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an Influencer Marketing Manager to lead and optimize the brand’s reach. You will work closely with the creative and marketing teams to elevate the brand’s influencer marketing strategy. Lola Blankets is a small but growing team – giving lots of opportunity to plug in across functions and grow with the company.Core ResponsibilitiesOwn Lola’s paid influencer partnerships, leading in sales calendar, identification, outreach/recruitment, contracting, onboarding, and compensation using the influencer CRMManage affiliate platforms, and work alongside our Performance Marketing Team and Community Manager (for e.g.: Shop My & LTK campaigns)Own influencer contracts & negotiations, partnering with legal to make sure creators are FTC compliantWork closely with Performance Marketing to find & source influencers who can create dedicated whitelist contentSet and track social media key performance indicators (KPIs) for influencer marketing - emphasis on dividing campaigns by brand awareness & sales driving campaignsWork closely with Influencer & Social Director on influencer collaboration product strategy and PRBe the main point of contact for all influencers and focus on building relationships with creators (communicate via DMs, email, etc)Work with Senior Community & Ambassador Manager on gifting creatorsOrganize influencer PR events (3-5 per year)Work with external vendors to create high caliber influencer & PR packageAct as a thought leader for paid digital marketing broadly, including platforms such as Facebook, Instagram, Pinterest, and Tik TokThis role will report to the Director of Influencer & Social. It will be hybrid with 3 days per week in either our NYC or Utah office.QualificationsBachelor's degree in Marketing, Communications, or a related field4+ years of experience in influencer marketing, with a focus on campaign management and strategy developmentExperience managing a teamStrong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and salesExperience working with paid advertising teams and working with influencers across a variety media platforms: IG, FB, Tik Tok, Podcast marketing, etc.Strong understanding of social media platforms, influencer marketing trends, and best practicesExcellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholdersAnalytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendationsHighly organized and detail-oriented, with the ability to manage multiple projects simultaneouslyProactive and creative problem-solver, with a passion for innovation and staying ahead of industry trendsWhat We Offer Competitive base salary and annual bonus based on company and individual performance21 days paid vacation + all federal holidays (except parts of Thanksgiving)16 weeks paid birth parent leave; 8 weeks non-birth parent leave55% off Lola Blankets for friends and familyOpportunities for career growth within Lola Blankets#J-18808-Ljbffr