Influencer Marketing Manager

We've experienced continued growth and success through the... connections we've made, the relationships we've built, and the clients we serve as a team. An Influencer Specialist at Pathfinders is responsible for developing and growing brand relationships with social influencers as well as strategizing and executing initiatives to drive incremental awareness for our client’s brands across digital & social platforms. • Leverage third party platforms and talent manager relationships to identify the right influencers for each campaign • Lead the contract negotiation process for all influencer and creator campaigns, ensuring campaigns are secured at favorable pricing and deliver maximum value for each campaign • Manage an Influencer Specialist and mentor other team members who have an interest in Influencer strategy • Develop strategic tactics to grow brand awareness/advocacy & drive incremental earned media exposure for client’s brands. • Own all communication and deepen relationships with influencers and their managers to serve as the internal point of contact between the influencers and our clients. • Manage social media influencer campaigns that support our business strategies.