Influencer Marketing Manager

Influencer & Affiliate Marketing Manager

Remote / USA

Up to $130,000 + Benefits

About Refyne

We Are Refyne is a specialist executive search agency dedicated to the Beauty, Wellness, and Aesthetics industries. We partner with ambitious brands to find the commercial and creative talent driving their next stage of growth.

About Our Client

Our client is a fast-growing, founder-led beauty brand with a strong presence in the US market. As the business enters its next phase of growth, influencer, creator and affiliate partnerships will play an increasingly important role in driving brand awareness, customer acquisition and profitable revenue.

The Opportunity

We're looking for an experienced Influencer & Affiliate Marketing Manager to build, manage and scale the brand's creator, influencer, ambassador and affiliate programmes.

This is a strategic and hands-on role for someone who understands both culture and performance. You'll own the full programme lifecycle - from sourcing and recruiting creators through to negotiation, campaign development, activation, performance management, reporting and optimisation.

You'll be responsible for identifying the right creators and partners, developing culturally relevant campaigns, growing the affiliate network and ensuring every partnership delivers measurable commercial value. You'll also play a key role in scaling the brand's TikTok Shop creator and affiliate activity.

Key Responsibilities

Develop and own the influencer, creator, ambassador and affiliate strategy across paid, gifted, micro, mid-tier, macro and celebrity partnershipsIdentify, source, vet and recruit high-potential creators, customers, industry experts and culturally relevant partnersBuild and maintain a high-quality creator roster across platforms, audience segments and performance tiersOwn creator relationships end to end, developing long-term partnerships rather than transactional campaignsLead influencer campaigns from concept through to activation, optimisation and post-campaign analysisTranslate product launches, promotions, retail moments and cultural opportunities into compelling creator campaignsDevelop campaign briefs, manage deliverables and oversee timelines, approvals, usage rights and posting schedulesOwn and grow the affiliate programme, including recruitment, activation, commission structures, incentives and performanceTrack affiliate revenue, conversion, AOV, customer acquisition, commission costs and programme profitabilityBuild and scale TikTok Shop creator and affiliate recruitment, focusing on productive partners and attributed sales rather than simply growing the rosterLead negotiations around creator rates, deliverables, exclusivity, usage rights, whitelisting, renewals and content ownershipManage influencer and affiliate budgets, forecasting and performance against commercial objectivesBuild reporting and dashboards that provide clear visibility on programme performance, opportunities and risksTurn performance data into actionable recommendations around investment, recruitment, retention, compensation and creative strategyIdentify high-performing creator content that can be leveraged across paid media, e-commerce, email, SMS, retail and other marketing channelsWork cross-functionally with Brand, Growth, E-commerce, Social, PR, Retail, Operations and Legal teams to deliver integrated campaignsDevelop strategic product seeding and gifting programmes, ensuring activity is tied to clear commercial and brand objectivesIdeal Background

4+ years' experience across influencer, creator, affiliate, partnership or performance marketingAt least 2 years directly owning influencer or affiliate programmes, budgets, campaigns and measurable resultsExperience within a fast-growing consumer, beauty, haircare, wellness, lifestyle, retail or DTC brandDemonstrable success building and scaling creator, influencer, ambassador or affiliate programmesStrong track record of driving attributed revenue, improving ROI, acquiring new customers or growing productive partner networksStrong understanding of TikTok, TikTok Shop, Instagram, YouTube, affiliate marketing, social commerce and emerging creator platformsExperience sourcing, recruiting, negotiating with and managing creators across multiple tiersStrong commercial and analytical ability, with confidence using performance data to inform strategyExperience managing creator rates, budgets, commission structures, contracts, usage rights and campaign reportingComfortable worki