Influencer Marketing Specialist Job at 360 Public Relations in Boston

360PR+, a world-class agency recognized for its winning culture and creative work for leading brands, seeks a strategic-minded, creative Account Executive to join our influencer marketing team at our newly expanded, vibrant New York office. 360PR+ was one of the first agencies to bring brands and influencers together and is known as a best-practices influencer marketing leader by brands and influencers alike.You’ll have the opportunity to work with an exciting roster of brands across a variety of industries: fashion & beauty, food & beverage, wellness, travel, parenting, adult beverage and more. As a key member of our influencer marketing team, you’ll partner closely with our PR, social media and creative teams. Your in-depth knowledge of the influencer marketing landscape and ability to stay on the cutting edge of social and cultural trends will be key to growing and evolving our influencer marketing expertise.Key Responsibilities & ExperienceExecute and manage multiple influencer campaigns at any given time, maintaining deadlines, content quality, and communication with influencers, internal teams and clientsExecute all facets of gifted and paid partnerships with micro to macro influencersManage relationships with influencers that go beyond transactional and provide true value for both clients and their influencer partnersSource and recommend talent, building lists tailored to campaign objectives and niche requirementsAct as a primary contact for influencers, addressing inquiries, facilitating content development processes, and ensuring satisfaction for both partiesDevelop trend-driven briefs, aligning product focus with current market trends for influencer contentAbility to think big picture and align to client business priorities, KPIs and overarching client goals; drive discussion and feedback with client with the ability to execute on strategy shiftsManage budgets, invoices, and payments coordinationPossess a clear command of social media, including the audiences, content, and activations that will be most successful on different platformsProactively suggest new approaches, brainstorm innovative ideas, and stay updated on industry trendsMonitor campaign performance, compile data, and derive actionable insights for campaign optimization and reporting; Conduct thorough analytics reporting and associated analysis recapsAttributesExcellent verbal and written communication skills, including strong proofreadingPassion for influencer marketing and social mediaTapped into pop cultureHighly proficient at project managementStrong problem-solving skills and proficiency in driving executionHigh-energy self-starter who embraces the opportunity to contribute to a teamCurious, creative, and not afraid to dream bigAnalytical and strategic mindset to derive actionable insights from campaign performance dataQualificationsAccount Executives at 360PR+ typically have 2 or more years of experience specific to influencer marketingDemonstrated focus on influencer marketing in an agency setting with proficiency in managing timelines, tracking budgets, and multitasking across simultaneous campaigns/accountsPrevious use and knowledge of the CreatorIQ tool or similar identification and measurement toolsKnowledge of FTC guidelines and other industry best practicesEstablished influencer contacts in consumer products categories is a plusCommitted to team successCompensation and Benefits360PR+ offers a progressive benefits package, including 95% employer-paid health care for employees, 401k matching contribution, generous paid time off including vacation and wellness days, flexible hybrid work schedule (two days in the office, with professional development opportunities, Lunch On Us, and other perks), Digital Nomad weeks, Summer Fridays, pet parent leave, inclusive wellness benefits, matching gift program, and more.About UsWhen you join 360PR+, you become part of a team that is just as committed to your success as you are. From onboarding to ongoing mentorship, frequent opportunities to engage with colleagues and the opportunity to do award-winning work, we make sure you have the touch points and support you need to find your way and flourish.