Insights and Analytics Senior Manager

Within the Deloitte Customer team, marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities and a laser focus on addressing the client's business initiatives, rooted in data. This person will work across our Marketing, Advertising, and Commerce functions within the Deloitte Customer team, to support data-driven, analytical decisioning for our clients. Key responsibilities include: • Uncover client's key business questions across the marketing funnel, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels • Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality • Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO • Guide multi-dimensional delivery teams with deep dives into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC, BigQuery and more • Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts, leveraging tools such as Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools • Lead the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and A/B testing deployment • Serve as subject matter expert and proactively drive the development of sales proposals, client points of view, and data-driven best practices • Understand the evolving landscape of AI and analytics tools, as it impacts how we sell and deliver to our clients, increasing delivery efficiencies and elevating client capabilities • Bring analytical rigor and wear many hats, between supporting and leading delivery teams, partnering with internal cross-functional teams, client facing exposure, and diving in with a start-up mentality • Possess strong time management skills to ensure accurate delivery while leading multiple projects and/or business development efforts • Provide support, coaching, and training to assist in the career and capability development of team members to support the growth of the practice • Possess strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns (i.e., segmentation, predictive response models, etc.) The team Required: • 10+ years managing digital marketing/advertising analytics and multi-functional teams for large, complex clients/projects with experience in omnichannel measurement • 5+ years of experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA) • 5+ years of experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (Ensighten, Tealium, GTM), and A/B and MVT Testing Solutions (Target, Optimizely), with a strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns • 3+ years of experience defining analytics, modeling, and tagging strategies and developing measurement and testing plans • Ability to travel 30%, on average, based on the work you do and the clients and industries/sectors you serve • Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future