Instagram and Facebook marketing

In this role, you will craft compelling content, develop targeted advertising campaigns, and optimize engagement to drive brand awareness, lead generation, and sales. • Coordinate with cross-functional teams to integrate social media efforts with broader digital marketing initiatives such as SEM, SEO tools, affiliate marketing, and media planning. Qualifications • Proven experience in social media management with a focus on Instagram and Facebook marketing campaigns. • Strong knowledge of performance marketing techniques including PPC campaign management and media buying strategies. • Proficiency in web analytics tools including Google Analytics and Google Tag Manager for tracking campaign performance.