Integrated Campaigns Marketing Manager

In this role, you will be responsible for designing and executing integrated campaigns to drive marketing-generated revenue for our enterprise-grade remote support solution, LogMeIn Rescue. You will be a driving force that leads our cross-functional marketing team to deliver lead, pipeline, and revenue targets for Rescue. This is a remote-centric position. Your Day to Day As an Integrated Marketing Manager, you will: - Collaborate with Product Marketing and Sales to understand our target personas, our product differentiators, and our content strategy, using this information to design Marketing campaigns - Designaccount-based marketing campaigns to acquire new logos from enterprise organizations, defining the target account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign - Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale - Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives - Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices - Understand the role of each marketing channel in the buyer journey, proactively monitoring if channels and tactics are performing at/above benchmark and influencingother teams to optimizeareas of underperformance - Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales plays against our target accounts - Provide regular reporting to Marketing and Sales leadership about your campaigns with the goal of communicating overall performance trends and next steps to improve results - Contribute to the quarterly planning process for Marketing, partnering with functional teams to allocate budget by marketing channel and forecast leads, pipeline, and revenue What We're Looking For As an Integrated Marketing Manager, your background will look like: - 2-3 years of IntegratedMarketing experiencepromoting SaaS products to Enterprise orgs - Strong background in account-based marketing, especially 1:Few and 1:1 campaigns - Proven ability to manage campaigns from strategy to execution to optimization - Proventrack record of building positive relationships with Marketing and Sales teammates - Experience with monitoring and attaininglead, pipeline, and revenue targets - Understanding of relevant technology (6Sense, Salesforce, Tableau) - Exceptional communication skills (interpersonal, written & verbal) - Proactive, detail-oriented,and able to think creatively and quickly to solve problems At GoTo, authenticity and?inclusive culture are key to our thriving workplace, where diverse perspectives drive innovation and growth.