Integrated Communications Manager

Public Relations Strategy & Client Communications

Develop strategic public relations plans that align with each client's business goals, marketing objectives, and target audiences.
Identify opportunities to increase brand awareness through earned media, community partnerships, sponsorships, speaking engagements, and thought leadership initiatives.
Serve as a trusted communications advisor by providing recommendations on messaging, media opportunities, and reputation management.
Develop annual communications calendars that integrate public relations, social media, marketing campaigns, and special events.
Participate in client meetings to present strategies, campaign recommendations, and performance results.

Media Relations & Public Relations

Build and maintain relationships with local, regional, and national media contacts.
Research, write, and distribute press releases, media advisories, fact sheets, media kits, award submissions, and executive biographies.
Coordinate media interviews, press conferences, grand openings, ribbon cuttings, community events, and promotional opportunities.
Monitor media coverage and prepare earned media reports and campaign summaries.
Assist clients with crisis communications and reputation management when necessary.

Social Media Strategy & Management

Develop comprehensive social media strategies that support each client's marketing objectives.
Create monthly content calendars and campaign plans across Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, Threads, YouTube, and emerging platforms.
Analyze campaign performance and recommend strategy adjustments based on engagement, reach, audience insights, and industry trends.
Identify opportunities to expand audience engagement through new content formats, platform features, and emerging technologies.

Content Creation & Publishing

Write compelling social media copy that reflects each client's unique brand voice and communication objectives.
Create, schedule, publish, and manage content using Meta Business Suite and other social media management platforms.
Design graphics, edit photos, and create short-form videos using Canva, Adobe Creative Suite, and other creative tools.
Monitor social media accounts by responding to comments, messages, and reviews or coordinating responses with clients when appropriate.
Maintain consistent branding, messaging, and quality across all communication channels.

Marketing & Campaign Collaboration

Collaborate with the Digital Advertising, Graphic Design, Web Development, and Account Services teams to execute integrated marketing campaigns.
Support promotional campaigns by developing complementary social media and public relations initiatives.
Assist with website content updates, blog development, email marketing content, and other client communications.
Contribute creative ideas during brainstorming sessions and campaign planning meetings.

Analytics & Performance

Measure campaign success using social media analytics, Google Analytics 4 (GA4), media monitoring platforms, and reporting tools.
Prepare client reports that summarize engagement, audience growth, earned media, and campaign performance.
Present insights and strategic recommendations that improve future marketing and communications efforts.

Innovation & Professional Growth

Stay current on public relations, social media, AI technologies, digital marketing trends, and emerging communication platforms.
Utilize AI tools such as ChatGPT, Claude, Gemini, and Perplexity to enhance research, brainstorming, writing, and workflow efficiency.
Identify new opportunities to improve agency processes, client communication strategies, and campaign performance.

Leadership & Client Service

Build trusted relationships with clients through proactive communication, responsiveness, and strategic guidance.
Successfully manage multiple client accounts, deadlines, and priorities in a fast-paced agency environment.
Demonstrate professionalism, accountability, creativity, and a commitment to delivering exceptional client service.
Mentor junior team members and contribute to a collaborative, positive agency culture.
Perform other duties and special projects as assigned.