Working collaboratively with account executives, the Integrated Digital Specialist will support team efforts to grow digital advertising revenue while also owning individual sales goals through the direct sale of Nexstar’s full suite of marketing solutions. • Assist the sales leadership team in developing a strategy to support achievement of goals focused on metrics-driven success for digital marketing services • Create digital marketing growth plans based on individual advertiser goals and objectives • Identify, prospect and develop new business • Maintains and grows existing accounts as well as develops new accounts • Responsible for generating revenues through sale of commercial television and digital products. • Develop strong relationships with both advertising agencies and local clients in an effort to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan. • Formulate and present customized digital advertising solutions in collaboration with account executives and individually • Perform in-depth data analysis to deliver actionable insights to ensure campaign success • Educate advertisers on performance metrics, insights and best practices • Build a comprehensive collection of success stories and case studies to share with the sales team • Share knowledge of digital media products and advertising trends during sales training meetings and individual training sessions • Assist sales management team with special projects related to digital sales • Other duties as assigned • Minimum five years of experience in a strategic role in digital advertising sales and marketing, preferably within a media or digital marketing company.
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