The Integrated Marketing Campaign Specialist will lead the development and execution of omnichannel integrated marketing campaigns and collaborate with matrixed team members to implement data-driven strategies that align campaigns with business growth objectives. In collaboration with the marketing team, you will organize individual marketing asset requests into successful integrated campaigns and will build and maintain strong relationships with internal creative, operations, and analytics team members, as well as stakeholders across the business. Campaign Strategy • Serve as subject matter expert on campaigns and the main point of contact for internal stakeholders on integrated marketing campaign requests. • Monitor, report and present on the effectiveness of marketing initiatives, strategic recommendations, ROI, industry trends, and the competitive marketing landscape via program decks, and business cases targeted to executive-level audiences. • Experience working with internal creative teams and resources preferred.
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