Integrated Marketing Manager

In providing the highest quality products & serviceBeing a leader in innovationHaving a compelling desire to improve and win in the marketplaceIn contributing positively not only in the workplace, but in our community and environment! We are looking for a Manager, Integrated Marketing to join our team! Develop, implement, execute, and optimize global integrated marketing campaigns in alignment with corporate strategy, product roadmaps, and revenue targets, leveraging campaign briefs, CRM data, marketing automation platforms, paid media, organic channels, and customer insights to maximize campaign performance and ROAS.Define and manage campaign frameworks, including objectives, target audience segmentation, messaging hierarchy, channel mix, and quantifiable KPIs.Partner with product marketing, market development and scientific affairs to translate complex technical and scientific value propositions into clear, compelling customer-facing campaigns.Ensure campaign strategies are designed to drive awareness, engagement, lead generation, and sales pipeline contribution and revenue. Lead end-to-end management of marketing campaigns, including planning, creative briefing, content creation, digital execution, and performance measurement.Manage campaign timelines, project plans, and cross-functional deliverables to ensure initiatives are completed on schedule and within scope.Facilitate communication across marketing, sales, scientific affairs, creative, and regional teams to ensure campaign alignment and execution.Anticipate project risks, resolve execution issues, and proactively communicate status updates to stakeholders.Conduct regular campaign reviews to monitor milestones, dependencies, budgets, deliverables, and performance, ensuring campaigns remain on track and aligned with business objectives.Lead the planning and management of global marketing calendars, driving alignment and integration of campaign activities, product launches, events, and corporate initiatives across regions.Partner with regional marketing teams to identify, prioritize, and integrate regional campaign needs into the global marketing frameworks.Manage campaign budgets, ensuring effective allocation of resources and ROI measurement.Collaborate with public relations team to ensure coordinated execution across all channels and customer touchpoints.Lead the planning, coordination, and execution of trade shows and marketing events, coordinating with regional teams as needed, to maximize brand impact and drive qualified leads.Develop, review, coordinate, and optimize customer-facing marketing content including campaign messaging, emails, landing pages, website copy, paid advertising, webinar promotions, presentations, and sales enablement materials.Leverage data-driven optimization, competitor insights, SEO, AEO, and AI-enabled marketing tools to enhance content visibility, improve campaign performance, attract high-intent traffic, and increase qualified lead generation.Maintain integrated campaign schedules and marketing calendars, ensuring priorities, dependencies, resources, and deliverables are coordinated across multiple concurrent global initiatives.Analytics, Measurement, and Optimization We are an equal opportunity employer and value diversity.