Integrated Marketing Manager

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. This role is a great fit for a well-rounded marketer with strong campaign experience—someone who can balance strategic thinking with attention to detail and effectively align teams around clear, customer-focused goals. Who We’re Looking For We're looking for an experienced and organized Integrated Marketing Manager to lead the planning and execution of cross-channel campaigns. Reporting to the VP of Marketing, you’ll be a key connector across product marketing, content, design, digital, sales, and events, ensuring all parts of a campaign align with our company goals and speak to the needs of our customers. Including the development of campaign assets such as emails, landing pages, social copy, ads, and supporting content Collaborating closely with product marketing, content, PR, social, design, digital, events, and sales teams to bring campaigns to life Managing campaign calendars, timelines, and project plans to ensure alignment, timely execution, and on-brand delivery Partnering with the marketing operations team to measure campaign performance, analyze results, and share actionable insights with stakeholders Monitoring campaigns in real-time and making optimizations to improve performance Supporting ABM, inbound, and other targeted growth programs with integrated campaign execution Maintaining consistency in brand voice, tone, and messaging across all channels and customer touchpoints Staying current on marketing trends and best practices to continuously improve campaign strategy and executionOur ideal candidate will have the following: 5+ years of experience in marketing, with a focus on integrated campaign management or program execution Strong project management skills and the ability to coordinate across multiple teams and prioritize timelines Experience running or supporting cross-functional campaigns, ideally in SaaS or B2B marketing Highly skilled in leveraging campaign planning tools and platforms (Asana, Jira, Wrike, etc.)