Integrated Marketing Specialist

Job Description Victaulic is building the future of commercial mechanical market and we need a content and campaigns specialist who thinks in stories, operates in systems, and knows how to cut through the noise in a competitive B2B market. This is a high‑visibility, high‑impact role. You’ll collaborate directly with commercial sales leaders, work alongside a lean marketing team, and leverage both in‑house and agency resources to drive pipeline and brand presence in a market that is hungry for great content.ResponsibilitiesResponsible for driving alignment with the Commercial Mechanical sales leaders.Integrated CampaignsOwn full‑funnel campaign execution across digital, social, email, video, and print; from strategy through reporting with clear KPIs and budget accountability.Align inbound and outbound marketing strategies to commercial mechanical sales goals; coordinate internal teams, agencies, and vendors to deliver on time and on brand.Content Creation and StrategyDevelop a consistent content cadence through case studies, application stories, blog posts, white papers, and sales enablement materials that translate technical product knowledge into clear, value‑driven narratives.Collaborate with subject matter experts to produce accurate technical and commercial content across digital and print formats.Manage the content calendar across social media, email, website, and digital advertising channels to ensure alignment with campaign timing, product launches, and key industry events.Cross‑Functional Collaboration and PlanningServe as the marketing liaison to commercial mechanical sales by gathering field intelligence, aligning campaign priorities, and contributing to annual and long‑range market planning.Ensure all content and campaigns meet corporate brand standards; proactively identify opportunities to improve marketing operations and workflows.Qualifications6+ years of experience in B2B marketing. Construction industry experience desired but not required. Provide specific campaign examples.Ability to develop strategic and innovative marketing campaigns and strategies.Strong writing, editing and proofreading skills.Robust collaboration and leadership skills.Excellent project management and organizational skills.Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Smart Sheet, Teams, and Word Press.