Integrated Marketing Specialist

The **Integrated Marketing Specialist** supports the development and execution of integrated marketing programs that drive awareness, engagement, and growth with targeted PIP Global Safety markets. This role serves as a critical link between Vertical Marketing, Marketing Communications, Product Management, Product Marketing, Design and Sales, helping execute campaigns, events, communications, and content that support strategic business objectives.

**Vertical Marketing Support**

* Assist in the execution of vertical marketing plans and campaigns aligned with annual business objectives.
* Help the Vertical Marketing team with campaign coordination, creative workflow management, content deployment, project tracking, and reporting.
* Support development of industry-specific marketing content, messaging, and promotional programs.
* Help develop customer personas and audience segmentation.
* Coordinate requests from the Product Management, Sales, and Marketing teams.
* Assist in creating sales tools, presentations, sell sheets, case studies, and customer-facing resources.
* Support vertical thought leadership initiatives and industry awareness programs.

**Events & Tradeshow Support**

* Support planning and execution of national trade shows, customer events, sales meetings, and industry conferences.
* Coordinate event logistics including vendor management, asset shipments, inventory, travel arrangements, booth setup, and event schedules.
* Maintain event timelines, project plans, and budget tracking documents.
* Manage event-related communications and creative requests.
* Coordinate post-event reporting, lead management, and follow-up activities.
* Assist with maintaining tradeshow assets, promotional materials, and inventory records.

**Marketing Communications**

* Coordinate development and deployment of marketing communications across email, digital, social media, web, and print channels.
* Manage project requests with creative, digital, and content teams to ensure timely execution.
* Support campaign execution, scheduling, and performance tracking.
* Assist with development of:

+ Email campaigns
+ Promotional materials
+ Event communications
+ Landing pages and microsites
+ Sales collateral
+ Digital marketing content

* Ensure consistent brand messaging, visual identity, and tone across all marketing touchpoints.
* Help manage internal communications related to campaigns, events, and marketing initiatives.

**Project Management & Reporting**

* Manage multiple concurrent projects while maintaining quality and meeting deadlines.
* Track campaign, event, and program performance metrics.
* Compile marketing reports and provide insights and recommendations.
* Maintain marketing calendars, project trackers, and workflow systems.
* Support budget tracking, invoice processing, and vendor coordination.
* Assist with CRM and lead-management activities following campaigns and events.

**Qualifications**

* Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.
* 3-5 years of experience in marketing, marketing communications, event marketing, or related field.
* Experience supporting B2B marketing programs preferred.
* Experience with trade shows, customer events, and campaign execution preferred.
* Industrial, manufacturing, safety, or distribution market experience is a plus.

**Qualifications**

**Qualifications**

**Education**

* Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.

**Experience**

* 3-5 years of experience in marketing, marketing communications, event marketing, or related field.
* Experience supporting B2B marketing programs preferred.
* Experience with trade shows, customer events, and campaign execution preferred.
* Industrial, manufacturing, safety, or distribution market experience is a plus.

**Core Competencies**

* Strong written and verbal communication skills.
* Excellent organizational and project management abilities.
* Ability to manage multiple priorities simultaneously.
* Strong attention to detail and follow-through.
* Collaborative mindset with ability to work cross-functionally.
* Analytical skills with ability to interpret campaign and event performance data.
* Creative problem-solving and proactive approach to execution.
* Customer-focused and results-oriented.

**Technical Skills**

* Microsoft Office (PowerPoint, Excel, Word, Outlook)
* CRM platforms (MicroSoft Dynamics)
* Marketing automation platforms (HubSpot)
* Project management tools (Asana)
* Social media platforms (LinkedIn, Instagram, YouTube, FaceBook)
* Digital marketing and analytics tools (GA4, PowerBI)
* AI (CoPilot, ChatGPT, Claude)