Integrated Marketing Specialist

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.

**Position Overview**

The Integrated Marketing Specialist is responsible for creating, implementing, and managing marketing within new shop openings to strengthen brand recognition and loyalty, particularly in new/emerging Dutch Bros markets. This role supports the planning and execution of all marketing activities related to Grand Openings.

**Key Result Areas**

**Assisting with all grand opening efforts, ensuring successful startup, ramp of new locations, and supporting growth for existing shops.**

* Develop comprehensive marketing plans for new shops / markets, including defining campaign goals, budget and integrated plans and leading cross functional team work

* Oversee the end-to-end execution of new shop campaigns, ensuring all elements are aligned with the campaign strategy and are on time and on budget.

* Collaborate with cross-functional teams to coordinate campaign activities, including creative development, advertising, signage, promotional efforts and media plans

* Assess current processes and make recommendations for improvement

* Assist with grand openings budget soup to nuts, identifying opportunities for efficiencies and simplification in the process and spend

* Other duties, as assigned

**Play a critical role in enabling seamless collaboration between internal teams, field operations and key vendor partners**

* Build effective working relationships with field teams and vendor partners to support timely and accurate execution of initiatives.

* Collect feedback and field sensing to inform teams and support decision-making.

* Ensure alignment on timelines, roles, and next steps through structured communication and regular check-ins.

* Manage operational trackers and status reports to drive transparency, accountability, and urgency across all partners.

* Partner cross-functionally to identify bottlenecks or inefficiencies and propose data-informed process improvements.

* Other duties as assigned

**Conduct market and performance analysis, and trends assessment:**

* Monitor and report on the performance of grand opening marketing efforts, measuring ROI and key performance indicators, making recommendations for improvement

* Analyze market trends, competitor activities, field insight and local market dynamics habits to inform grand opening strategies

* Make data-driven recommendations to enhance future campaigns and tactics

* Conduct in-depth analysis of market trends related to grand openings.

* Package key learnings for marketing stakeholders, particularly brand and creative team, to stay abreast of what’s working / not by channel

* Monitor competitive advertising creative, local marketing efforts and spend trends

* Other duties as assigned

**Skills**

* Detail orientation

* Project management

* Business curiosity

* Communication (written/verbal)

* Data analysis, including budget and KPIs

* Collaboration

* Adaptability

**Job Qualifications**

* Bachelor’s Degree in Marketing or Business Administration, or 4 years of comparable experience, required

* 2 additional years in a local, field or grand opening marketing or similar, required

* Excellent written and verbal communication skills

* Creative thinking and the ability to translate ideas into actionable plans

* Proven ability to work collaboratively in a team and manage multiple projects simultaneously

* Above average analytics skills, with demonstrated ability to manage complexity of multiple data sets, deadlines and deliverables

* Multi-unit QSR or retail experience, preferred

**Location Requirement:**

* This position is located in Phoenix, AZ. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

**Physical Requirements**

* Occasionally move or lift office items

* Must be able to work in an office environment

* Must be able to communicate in an effective manner to perform job duties

* Vision must be good or corrected in order to perform essential job duties

* Hearing must be good or corrected in order to have the ability to understand information to perform essential job duties

* Ability to read and write in English in order to process paperwork and follow up on any actions necessary

* Constantly operates a computer and other office productivity machinery, such as calculators, copy machines, computers, and office equipment

**Compensation:**

DOE

If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!