Integrated Marketing Specialist

We are looking for an Integrated Marketing Specialist to join our team. Plan • Collaborate with key stakeholders to plan, develop, execute and measure end-to-end integrated marketing efforts that drive qualified leads. Execute • Build, execute and optimize digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. • Intermediate Knowledge of social media networks • Intermediate knowledge of SEO (on-page, off page, link building) • Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels) • Intermediate knowledge of display networks • Prior work experience in related microbiology and/or life science industry a plus • Recent certifications should be submitted. We are an equal opportunity employer and value diversity.