Integrated Marketing, Strategist at Liquid Interactive (Agency) Allentown, PA

Integrated Marketing, Strategist job at Liquid Interactive (Agency). Allentown, PA. As a Strategist, Integrated Marketing, you will develop and oversee integrated digital marketing campaigns for local and global clients. • Participate in initial discovery meetings to conceptualize, develop and provide digital marketing solutions according to client goals and challenges • Work with Digital Marketing team and directly with clients to build comprehensive digital marketing campaign strategies • Create new digital advertising campaigns by collaborating with copywriters, graphic designers, and developers; developing detailed targeting plans; setting budget forecasts; establishing KPIs and conversion targets; and more • • Manage multiple, ongoing digital advertising campaigns at once by optimizing and A/B testing campaign, ad group, ad, ad placement, ad spend, and ad targeting • Create, report, and present to clients on campaign advertising results and changes on a weekly and monthly basis to yield new strategic recommendations • Stay relevant with industry trends and experiment with new techniques and technologies to increase the effectiveness of campaigns • Assist Digital Marketing team in other campaign strategies surrounding SEO, Analytics, Social Media and Email Marketing • Bachelor’s degree or higher in Marketing, Data Analytics, Communications or similar background • Google Analytics certified • Experience with ad platforms, including but not limited to Google Ads, Bing Ads, Facebook Ads, or LinkedIn Ads • Experience with email marketing or marketing automation platforms such as Marketo or HubSpot • Demonstrated understanding of inbound, outbound, account based and other marketing techniques • Proven ability to analyze campaign results and create meaningful recommendations for immediate action • Ability to thrive in a fast-paced environment • Excellent communication and presentation skills • A natural networker that enjoys connecting people, content and ideas using the latest technology Drop us your email, and we’ll be in touch shortly to discuss your digital needs. #J-18808-Ljbffr